About Us
Over the past 5 years, Clay Group has helped over 150 businesses scale their operations across various sectors including, tech, FMCG, manufacturing, education, construction, financial services, hospitality, media & entertainment
Why you need Clay
Inspired by the need to help SMEs and startups structure their businesses, Clay was birthed on this premise to provide robust solutions and systems to help businesses scale up. Deriving its meaning from clay soil and its characteristics, as a building or moulding agent which is synonymous to our slogan, “moulding values, one business at a time”, we rethink and redesign the way work is done to better support firms achieve their goals and improve cost efficiency. What we do resonates with our offerings – maximizing innovative solutions and processes in a bid to build businesses. We are a one stop hub for all SMEs and startups needs – with core focus on Accounting, Inventory Management, Audit, Business Restructuring.
What we do for you
Your business needs to grow stronger that is why we put in the best efforts to make sure you are on the right track.
5th Anniversary – Our Journey so far
The first few years of every business are very crucial, 5 and for many, they do not have the requisite structures to implement systems that ensure business continuity and growth. Inspired by this problem, Kuukua Adams founded Clay Consult in 2016. When her 9 to 5 was at the brink of collapse, she had two options; look for another 9 to 5 or venture into entrepreneurship. She chose the latter within a niche market- providing SMEs and startups with the requisite structures and systems to help them scale their businesses.
Over the past 5 years, Clay Group has helped over 40 businesses scale their operations across various sectors including, tech, FMCG, manufacturing, education, construction, financial services, hospitality, media & entertainment among others by providing tailor-made, 360 robust business process reengineering products and services including Internal Audit, Business Restructuring, Human Capital Development, Financial Advisory, Accounting, Inventory Management, Bookkeeping, Small Business Tax, Corporate Training, Business Operations & Strategy Operations Management, Payroll Administration among others. Clay currently employs a team of 6 vibrant, committed, resilient, goal-oriented individuals who are all contributing to building Clay’s success story.
Despite its successes, Kuukua notes there have been challenges. “During the early years, our main challenge was capital raising. Investors were not sure of Clay’s business idea so we never received any investment opportunities. Another challenge was getting people to understand why they needed a third party to rip their business apart and reshape. It was very tough. Finding the right team and fit for the business was also very challenging.” She also admits another hurdle was fixing clients business challenges while Clay was also a growing business. These failures she added had taught them to do better.
For Kuukua, success means being able to help clients make great strides in their business from where they used to be. On major highlights Kuukua Clay says, “seeing an idea turn into reality, allowing myself to build capacity and develop myself and the team has been our major highlights.” Her only regret is downplaying her abilities and waiting too long to start such a life altering experience. On major lessons she has learnt on the journey, she explains that change is gradual. “You cannot get up and impose systems and procedures in businesses without firstly understanding the businesses journey.
You must learn to appreciate their mess and gradually clean up. Again, I have gained a lot of knowledge from working with businesses from so many industries. The exposure alone has helped me with finding solutions to every business problem-whether it is an issue of finding the right fit, documenting processes or assisting with cash management.”
Kuukua believes these three key factors can help business owners run sustainable businesses in Ghana – resilience and grit to withstand any setbacks and challenges. It also requires mental strength and a progressive thinker, discipline to help you stay focused on the goals you’ve set. No short cuts to success but appreciating the importance of organic growth as setbacks teach us to do better. Also honesty is very important- a good reputation goes a long way than instant gratification.
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